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January 30, 2008
The 401(k) and the Little Guy
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Can you afford not to?
Recent surveys of small business owners indicate that a majority of employers do not offer 401(k) retirement benefits to their employees, based on the belief that 401(k) benefits are incompatible with small business. |
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August 24, 2007
Content is King!
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Graphics are pretty, but content is what keeps 'em coming back
Despite the efforts you may put into the actual layout of your website, it's the CONTENT that keeps people interested in your website. Do you disagree? Then I would ask you to think about your own surfing experiences. When is the last time you DIDN'T buy something because of the color of a button, or the background of the screen...! I suggest NEVER! If this is the case, read on...! |
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August 20, 2007
May I Freshen your Site?
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When is the last time you updated your site?
Regardless of your website's purpose, (information, support, samples of your work, e-commerce, etc., ) it is important to make sure that your site is fresh, and has accurate and meaningful and TIMELY information posted. |
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August 9, 2007
Integrated Marketing
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Are you missing the boat?
You have a web site, you mail postcards, you hand out brochures, you use a phonebook ad, but are all of your marketing efforts in sync? Are you maximizing the return on investement by integrating your marketing? |
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June 27, 2007
Off the Shelf or Custom?
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Which Solution is best for your company?
Individual users and some small companies can sometimes "make do" with simple websites, templates, and "off the shelf" solutions. Almost all of the packages out there let you drop in a logo, upload graphics, and create pages, allowing you to manage your text. But exactly how far will these programs allow you to really differentiate yourself from your competitors and reflect your unique business proposition? |
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June 20, 2007
What's the Story on PageRank?
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By Donald Nelson
A lot of website owners are upset or puzzled when their
website's Google PageRank goes down or does not rise. Is it
worth losing any sleep over changes in that green line and
number that appear in a Google tool bar at the top of your
browser? I think that excessive worry or thought about
PageRank is not constructive, and it is better to put it all in
perspective by taking a rational look at what PageRank is and
what it is not. |
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June 15, 2007
Successful Link Building
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making the most of relationships
Link building is a process wherein there is a creation of inbound links to your own site. This is possible through reciprocal links, when your site is listed or posted in e-zines, through newsletters, search engines, directories and, other methods. When a website owner builds a link, he increases the importance of his site, thus, increasing his rank in search engines. |
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June 7, 2007
Get More Traffic to your Website
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How to stay ahead of the game
Everyone is trying to increase traffic to their website. Here are the top 10 ways to increase exposure to your site without spending a fortune... |
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June 1, 2007
MySpace Marketing for Hungry Entrepreneurs
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How myspace is changing the nature of the game
These days, Myspace is everywhere. With over 105 million registered users, it's easy to see why event the corporate giants are sitting up and taking notice. |
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May 29, 2007
Consultant or Sales Person?
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How do you know who you are are hiring?
At the Grand Opening of our new office, and after 10 years in business, one of our clients remarked that 10 years of service was an unsually long period of time for a web designer to be in business, and then asked me what I attributed our success to. Here is what I told him: |
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May 22, 2007
Shut Up and Sell!
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A guide to what gets in the way
A client of mine recently called to tell me that they thought that the color of green on the Buy Now button in their web site was not the right shade, and wondered if they were losing sales because of it. "You've got to be kidding" I thought, and so I had a more in depth conversation and here's what I found. |
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May 21, 2007
Content Management Tips
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A basic CMS primer
When companies want to change their own information WITHOUT having to discuss or wait for their web developer, A Content Managemnet System may be just what the doctor ordered. A Content Management System (CMS) can come in all shapes and sizes - and depending on your company and your content management needs, it might be tricky to find exactly the product that you're looking for. Large web development firms may try to oversell you and convince you that complex database driven systems may be what you need. Likewise, under powered CMS's can leave you with too simple a solution, and one that you quickly outgrow. |
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May 18, 2007
Got BLOG?
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To BLOG or not to BLOG? THAT is the question!
Web Logs or BLOGS as they have come to be known have become an integral part of the web. A BLOG has to do with a persons thoughts, information, personal diary, or website, and is usually tied together loosely by a theme. |
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May 16, 2007
SEO Lessons Learned From Stumbleupon
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American Idol And "The 22 Immutable Laws Of Marketing"
One of my SEO friends recommended that I try a social website called stumbleupon to improve my generic rankings in search engines. Of course I was skeptical at first, but I tried it anyway. |
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May 14, 2007
3 Reasons to Use Social Networks for Internet Marketing
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By David Bain
People who are involved in e-commerce understand how marketing can be very expensive. |
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April 23, 2007
ImageWorks Blog
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Welcome to the blog
Welcome to Funding the Arts a website that is dedicated to Creativity! |
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April 23, 2007
Web Traffic Woes
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Creative Solutions for Search Engine Optimization
What does it REALLY take to get your site noticed on Google? |
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Testimonials
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"VendorSelector.com is a breath of fresh air and long overdue in the state of Connecticut. It's simple, easy to use, and has become an invaluable resource for finding quality workmanship. Kudos!"
David Piersol
United Technologies |
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"My experience with Vendor Selector has been very positive. What a concept...a one stop shop for trusted vendors. So far each vendor has provided valued direction and been a pleasure to do business with. Thanks again."
Jonathan Doleac
Ingersol & Rand |
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"Well, what do you know. A web tool that really works. I must admit I was a little sceptical at first, but within an hour of filling out a simple form at Vendor Selector I was in contact with an expert who understood my business model, took the time to listen, and of course got the job done right the first time. I whole-heartedly endorse this product."
Michael Conrad
Cigna Communications Group |
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