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August 24, 2007
Content is King!
Graphics are pretty, but content is what keeps 'em coming back
Despite the efforts you may put into the actual layout of your website, it's the CONTENT that keeps people interested in your website. Do you disagree? Then I would ask you to think about your own surfing experiences. When is the last time you DIDN'T buy something because of the color of a button, or the background of the screen...! I suggest NEVER! If this is the case, read on...!
Updated and fresh content has been one of the most important factors of any effective web site, becasue people are using the web to search for information. This is also a benefit for search engine optimization. With the coming up of the latent Semantic Indexing of Google, Websites that are filled with new content have been better optimized as Google places more importance on this than any other factor in the Optimization of websites. All of this translates to a better educated customer, a better refelction of your corporate identity, and always adds traffic to your website.
Keep in mind that websites that are fresh with updated content on different themes relevant to your website with a balanced emphasis on search engine optimization and search engine marketing can benefit your site greatly. When writing your content it is important to keep in mind:
Providing theme based relevant and unique content for your industry type.
Using News, Latest Industry Articles, etc., to help subsidize your search words and phrases.
Jeffrey Cohen is the director of New Business Development at ImageWorks, LLC in Vernon, CT. ImageWorks has been providing state of the art web development solutions for 10 years. ImageWorks can provide web solutions for both large and small companies. Visit our portfolio on our website. If you have any web design, development, hosting or internet marketing needs including myspace.com design and marketing and blogging, we can help you.Contact Jeffrey at jeff@imagesites.com for more information.
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